Summary of Reputation in Business
Lessons for Leaders
Written by Stuart Thomson
Reputation should be considered a key business risk that requires proactive management. Attacks on your organization’s reputation can come from anywhere and have significant impacts if not handled well. This book analyzes case studies and provides recommendations for building resilience. Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and